Wednesday, April 1, 2009

Primeurs 2008

I don’t have much time to comment the week, but things are actually going better than the doomsters’ predicted! The atmosphere is from good to very good, the weather beautiful and we’re having good surprises with the quality of some of our wines. Prices are still predicted to be lower.
As far as we’re concerned, we’re getting some good press coverage: Château Clément Pichon is hosting the wines from Alliance des Crus Bourgeois with very good attendance (more than 500 people) and several journalists, including a nice headline in the newspaper Sud Ouest and even a 45 second piece on primetime news on national TV (TF1).
At La Dominique, besides the wines which are showing well, we’re having great lunches.

As for business, it is the first time that we are getting firm orders so early for product sold exclusively en primeur.

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