Thursday, November 22, 2012

Munich and London...

In the same week I've had a trip to Munich and a trip to London!

I wonder now why I had never been to Munich before. Our client, who owns restaurants and hotels also has a wine trading activity to supply other restaurants and has found a specific clientele through  their establishments and their beautiful shop. Quality distribution, an uncommon interest for wine, insatiable curiosity, all in all a perfect moment with a rare type of customer.There were two main events during my trip; a meal with VIP clients, with cuisine on par with a 2 Star Michelin restaurant and a very competent French sommelier, effective at presenting my wines and very useful, and a customer orientated wine tasting where I was the sole representative of the  Bordeaux winemakers amongst colleagues from Germany, Austria, Burgundy, Champagne. There was a great atmosphere, helped buy customers wanting to buy. Long live Germany who works and consumes!There were also visits to our customers' restaurants, overflowing with clients, a very francophile spirit. Our Bordeaux and Roussillon wines probably have the best ambassador possible here.
There was almost the same feeling in London. We have finally found a distributor for our wines. One who is full of enthusiasm, joy and one of the finest in London, with a customer list rivalled by few in the world. This time the tasting was for the sellers, marketers and event staff and above all this time with colleagues from Bordeaux, representatives of wine traders who had come to promote some great Bordeaux labels and of course others from Champagne, Burgundy... Nearly 200 guests came to taste our wines and we had great success with our Valandraud 2009. A meal at Gilbert Scott with our colleagues was the perfect ending. Again a quality atmosphere, I can not wait to return to London, where the wine shops are real treasure troves where one can find all that is good in the world. 

 My visits were a success to two neighboring countries where we were not present enough commercially. A thing of the past!

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